When it comes to the “on-page” SEO factors, nothing is more important or easier to control than the Title tag. So, what makes a well crafted Title tag? If you want to make sure your entire title ends up being completely shown in the SERPs, try to keep your title to under 70 characters, including spaces. What makes 70 the magic number? Normally, Google will cut off long titles when displaying titles in its results pages and only show between 65 and 70 characters.
It is important to note that even though Google only displays about 70 characters of the title, it actually factors the entire title when ranking pages. This little fact can help webmasters improve rankings for longer keywords and phrases. One way to get the best of both worlds is to focus on your primary keywords in the early part of the title and related terms in the latter portion that may not show up in the search engine results pages.
One final tip to keep in mind is to keep your title appealing and readable so people searching for your key terms will want to click on your link. Stuffing your title with too many keywords will make it seem unnatural and will likely turn potential visitors off when they are looking through the search engine results.
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